Steph Curry’s Partnership With CoachUp Comes Alive In New Promo

Stephen Curry’s meteoric rise is proof that there’s no such thing as an overnight success. In 2009, there was a lot of naysayers about Curry’s ability to transition at the NBA level. I remember many ESPN pundits saying before the draft that he was too small, that he played no defense, and had no handles. And what did Chef Curry do? He used it as fuel.

Curry partnered with CoachUp, a company that makes high level coaching sessions accessible to athletes. Covering all sports, the CoachUp platform serves as an online database that allows athletes at all experience levels to find quality, well-vetted coaches to help them improve their game; whether it’s for a high school tryout or an NBA D-League tryout. The company and Curry’s official relationship has been solidified today with the release of a new promotional commercial.

As I said in a post a few months ago, there’s so many niches Steph Curry can be a part of in spite of his privileged background. His starting point to present-day MVP and one of the best guards in the game is a great story for athletes who are set on proving people wrong.

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