The Result of Jay’s $20 Million Samsung Deal

Only 1 hip hop icon could drop a 3 minute documentary about his next album and have it be just as talked about as the game itself.

Jay’s promo for his 1st solo since 2009 album, Magna Carta Holy Grail, featured appearances and production from Timbaland, Pharrell, Swizz Beatz, and the legendary Rick Rubin. As a huge Jay fan, I hope there’s at least 1 record by Just Blaze.

Owners of Samsung smartphones will have access to the full album before it goes on sale. Samsung bought a million copies at $5 each. Therefore, Jay doesn’t even have to release a single or do a promotional run. Prince did something similar earlier this year at SXSW. He did a private show that only Samsung users had access to attend. This is huge in terms of cross marketing! It likely will become a trend for music artists to pair with major mobile brands, making their albums and shows readily accessible.

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